BlackBerry Universe for Partners

www.blackberryuniverse.com

RIM wanted to improve their international partnering website for their Blackberry products and worked with Constructive Media and Swerve Design Group to rebuild and redesign.

Swerve established the user interface and made functionality recommendations and mocked up dozens of screens to illustrate the user experience. We then redesigned the look of the site to closely reflect their overall international branding making the site more engaging for users. We also created all the files in a way that would allow the site to be translated into a dozen different languages and act as the universal access point for all Blackberry partners.

Everything needed to integrate with RIM’s partner strategy and with Constructive's content management systems.The site templates were also built to handle multiple skins so each major partner can have their own branded site with their corporate colours and imagery throughout the site so our designs not only had to work with the content management systems and a dozen languages but a dozen different colour schemes as well. No small task, but one we were able to successfully rise to the challenge of and produce a site design that is truly flexible and on brand.