Canadian Golf Superintendents Association
Trade Show Materials

Canadian Golf Superintendents Association (CGSA) is a society committed to excellence in golf course management and environmental responsibility through the continuing professional development of its members.

For the CGSA’s yearly Turfgrass Conference Swerve produces a variety of marketing materials. Items include brochures, folders, e-mail graphics, registration forms and trade show booth design.

Swerve takes care of all the printing on behalf of CGSA and supervises all aspects from print quality to delivery. As with all print projects multiple printing quotes are obtained to ensure the Association is getting the best price and the highest quality.

Swerve has been working with CGSA for many years now. And, just to make it even more challenging, we also do the Ontario Association’s materials. It would be easy for some designers to always do the same thing year after year. One of the challenges Swerve excels at is keeping each conference theme always looking fresh, unique and current.

After creating so many different cover images for the Association Swerve has spent countless hours searching for suitable photographic imagery. They have discovered that there are millions of Golf photos out there, but limited photography of grass and lawn care. For one of the recent cover images Art Director Mark Haak went to the local gardening center and bought a roll of grass, cut off a square, placed a golf ball on top and photographed it. The results were a truly unique cover with a custom photograph.

With each project Swerve is always striving to understand more about our client, clarify goals, understand the successes and shortcomings of past projects – what worked, what didn’t, how they can improve and add to the success of each show.