Martyn Bassett Associates

www.mbassett.com

When Martyn Bassett Associates, a leader in executive recruiting for the software industry, decided to revamp their website and logo, they called on Swerve Design.

Swerve Design re-invigorated the MBAI brand, creating their new logo and site to complement that of the forward thinking, fast pace of the technology industry which Martyn Bassett Associates serves.

Martyn Bassett, President and Founder, explains, “As the company continues to grow and work with some of the world’s emerging software leaders, we felt it was the right time to refresh our logo and site. Many of our clients are innovators in the technical space they inhabit, so it was important to us to create a corporate identity that blended elements signifying innovation, speed and confidence.”

Swerve started with a simple logo re-fresh based directly on the old logo. While not a complete redesign, the new logo is much more professionally executed. New business cards and letterhead where designed and printing was supervised to ensure everything went smoothly.

The web site began with wire frame mock-ups showing what information would go on the home page without worrying about the design. Items included content, navigation, messaging etc.

The final design featured a superhero theme that ran through-out the site. The home page shows a mild mannered business person revealing the superhero beneath.

“We are very pleased with the new Martyn Bassett Associates corporate identity and site,” said Bassett, “and have received very favourable feedback from clients and candidates alike.”

View this, and other projects, in our web design portfolio or contact us to talk about your redesign.